For agencies & resellers
White-label services your agency can resell — and keep the margin
Mastpost is a white-label local marketing report that agencies resell to their clients as their own. Each monthly report covers one client location — Google reviews grouped into themes, a comparison against nearby competitors, Google map-pack rankings, a Google Business Profile grade, keyword opportunities, and plain-English recommendations. It costs $99 per location, flat, is fully unbranded, and the first report is free.
What "white-label and resell" actually means for an agency
White-label means the deliverable carries your brand, not the vendor's — your logo, your name, nothing pointing back to us. Reselling means you charge your client more than it costs you to produce, and keep the difference. With Mastpost you pay $99 a location for the report; you decide what your client pays for it, or you fold it into a retainer they already pay. Either way, the client sees your agency doing the work.
What's inside the report you resell
Each monthly report covers one client location and reads like a consultant put it together — not a raw data dump:
- Reputation. The client's Google reviews synthesized into clear themes — what customers praise and what they flag.
- Competitor comparison. The same read on their nearest local competitors, side by side, so the openings are obvious.
- Local rankings. Where they sit in Google's map pack for the searches that bring customers.
- Google Business Profile grade. A completeness score with the specific gaps costing them visibility.
- Keyword opportunities & recommendations. Plain-English next steps, written for the business owner to act on.
Pricing and your margin
Mastpost is $99 per location per month, flat — every platform and the full report included, no per-feature tiers. You resell each report at your own markup, or bundle it into an existing retainer to make that retainer more valuable and harder to cancel. Most reputation platforms charge per location too — typically $299–$599 — except that's their cost to you, usually quote-based and contract-locked, not something you can mark up. At $99, published and cancel-anytime, you hold the spread.
How Mastpost compares to Birdeye, Podium, and Vendasta
At $99 per location — published, flat, white-label included, and cancel-anytime — Mastpost is the only one of the four with self-serve pricing and a free report; the others are quote-based or contract-locked.
| Tool | Price per location | White-label | Free report | Commitment |
|---|---|---|---|---|
| Mastpost | $99/mo, flat — published | Yes — included | Yes — first report free | Cancel anytime |
| Birdeye | $299–$449/mo (quote) | Reseller program only | Demo only | Annual contract |
| Podium | $399–$599/mo (quote) | No | Demo only | Annual contract |
| Vendasta | $499/mo+ to white-label | Only on $499/mo Professional | No | 12-month contract |
Competitor figures reflect reported 2026 pricing; Birdeye and Podium are quote-based (they don't publish rates), and Vendasta unlocks white-label only on its $499/mo Professional tier with a 12-month contract. Mastpost's $99/location is published, self-serve, and cancel-anytime.
How to add it to a client retainer in a week
- Open a full sample report to see the deliverable — no signup, no card.
- Run a free report on one real client to see it on their actual Google reviews vs. their competitors.
- Add your logo, set your price (or fold it into the retainer), and send it. We never contact your clients.
Common questions
Is it really unbranded? Yes — your logo and name throughout, Mastpost's name nowhere. Your client never sees us.
Will it make me look bad? It reads like a consultant deliverable, not a data dump — it's built to forward to a client's partners, not hide.
Is it worth my time? The report generates itself every month. You add your logo once and resell it; there's nothing to build by hand.
See a real report before you pay a cent — one full report, free, under your brand.
Generate my free report See a sample report