The Mastpost blog
Practical local-marketing insight — Google, reviews, AI SEO, and getting found.
What to Include in a Monthly SEO Report for Clients (2026)
The agencies that keep clients send a monthly report that tells a story, not a data dump. Here's exactly what to include in a client SEO report in 2026 — section by section — plus the one chapter most agencies are still missing.
Read more →June 2026White-Label SEO Reporting: Buy vs. Build (What DIY Really Costs)
Should your agency build its own client reporting or buy it white-label? Here's the honest math — what DIY reporting really costs in engineering, data, and time — and the narrow case where building wins.
Read more →June 2026How to Start Reselling Local SEO Reports (Without Building Your Own Tool)
The fastest way to add recurring revenue to an agency is to white-label an existing local report and resell it under your brand. Here's the step-by-step — pick it, price it, brand it, and sell it without building anything.
Read more →June 2026How to Package and Price AI Visibility as a Service
AI visibility is the newest service agencies can add — and the easiest to overprice or overpromise. Here's how to package it as a measured, recurring line inside your report, and what to actually charge.
Read more →June 2026Your Clients Are Asking ChatGPT for Recommendations — Here's How to Show Whether They Win
More customers now ask an AI assistant "who's the best [service] near me?" instead of scrolling Google. Here's why that's a blind spot for your clients — and how to put a number on it every month.
Read more →June 2026AEO for Agencies: How to Sell "AI Search Visibility" Without Overpromising
Answer engine optimization is the hottest line agencies want to add — and the easiest to overpromise on. Here's how to package and sell AI visibility honestly, as a measurable retainer line item rather than a guarantee you can't keep.
Read more →June 2026How Fast Does Local SEO Change? Why a Snapshot Goes Stale in Weeks
Local SEO data isn't static — map-pack rankings reshuffle, competitors open and close, reviews swing, and Google tweaks the rules constantly. Here's how fast local search actually moves, and why a one-time audit is pointing the wrong way within a month.
Read more →June 2026How Much Should You Charge Clients for Local SEO Reporting? (2026 Agency Pricing Data)
What agencies actually charge clients for local SEO reporting in 2026 — the real pricing ranges, plus the markup-vs-margin math that tells you what to keep and what to bill.
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